This year, for the first time, the competition is open to wines that don’t currently have representation in the UK trade.
Our new Breakthrough Wines category is aimed at producers who want to work with the specialist independent trade rather than the multiples.
The wines will be judged separately by a panel of independent merchants and all wines that enter will receive constructive feedback. This will cover judges’ opinions on the wine itself and its suitability for the UK market, as well as comments about packaging and pricing.
The wines that perform best will be featured in a special section within our winners’ supplement and appear on the website.
Breakthrough Wines is a great way of gaining exposure in the independent trade and attracting the attention of merchants and importers for a minimal outlay.
Two bottles are required per entry, for a total fee of £70. There is no limit to how many wines can be submitted per producer providing none of the wines is already on sale in the UK market.
For an entry form, click here.